The short version
| Option | Typical upfront cost | Ongoing | Good fit when |
|---|---|---|---|
| DIY builder (Wix, Squarespace, WordPress) | $0 plus your time | About $20–$100/month | You're starting out and have time to write and design |
| Template or semi-custom site | About $1,000–$6,000 | Hosting and upkeep | Solo or small firm that needs to look professional quickly |
| Custom design | About $5,000–$15,000 | Hosting and upkeep | Firms competing on search across several practice areas |
| Agency site plus marketing retainer | Often bundled | Several hundred to a few thousand dollars a month | Firms buying ongoing SEO and advertising management too |
Ranges are drawn from published 2025–2026 pricing guides by legal web design firms, including Knapsack Creative and Civille. They're vendor estimates, not survey data, and real quotes vary widely.
What size site does your firm need?
Page count drives most of the cost, and page count follows how your firm practices.
| Firm | Pages it usually needs | Usual fit |
|---|---|---|
| Solo attorney, one or two practice areas | About 5 to 6: home, practice areas, about, FAQ, contact | Template or small custom site |
| 2 to 5 lawyers, several practice areas or counties | About 10 to 15: a page per practice area and county, bios, results, blog | Custom design |
| 6 or more lawyers, several offices | 20 or more, plus ongoing content | Custom design, often with a marketing retainer |
What drives the price
- Number of pages. Each practice area, county and attorney bio is a page someone has to write and design. A 6-page site and a 30-page site are different projects.
- Who writes the words. Copywriting is often left out of quotes. If you have to write it yourself, the site usually sits unfinished for months.
- Custom design vs. a theme. A theme is cheaper but looks like other firms using the same one.
- Platform. WordPress is flexible but needs regular plugin and security updates. Hosted builders cost less to maintain but are harder to make fast.
- Extras. Spanish pages, intake forms or chat, case results pages, blogs and integrations with your case management software.
Costs firms don't expect
- Copywriting billed separately, often hundreds to a couple thousand dollars
- Paid plugins, themes and stock photos that renew every year
- Hourly rates for every small edit after launch
- A long contract where the agency, not your firm, owns the domain or the site
- Lost search rankings when an old site is replaced without redirects
Costs specific to Oregon firms
- Advertising rules. Oregon RPC 7.1 prohibits false or misleading communications about a lawyer's services. Testimonials and case results usually need careful wording or a disclaimer, which takes writing time.
- County and city pages. Portland-area firms often need separate pages for Multnomah, Washington and Clackamas counties, and sometimes Clark County, Washington. Each one adds to the page count.
- Spanish pages. Many Oregon firms serve Spanish-speaking clients. Translated pages and a bilingual intake path cost extra but often pay for themselves.
- Chatbots and intake. If the site has a chatbot, Oregon's Formal Opinion 2026-208 applies: disclosure that it's an AI, conflict details first and no legal advice.
Questions to ask before you sign
- Who owns the domain, the content and the hosting account?
- Is copywriting included, and how many rounds of edits?
- What does it cost per month after launch, and what does that cover?
- Will you set up redirects from my old pages and connect Google Search Console?
- How will the site handle Oregon's advertising rules, like testimonials and past results?
- What happens to visitors who come at night? Is there a way for them to reach us besides a form?
What we charge
TacticalMS builds law firm websites for Portland and Oregon firms at flat prices: $2,500 for a Launch site of up to 6 pages and $4,500 for a Practice site of up to 15 pages, with copywriting included. Hosting, updates and an hour of edits a month are $149 a month, optional, and you own everything. Firms that add our AI intake chat get $1,000 off the build and hosting included.
Common questions
How much does a small law firm website cost?
Published 2025–2026 guides from legal web designers put template or semi-custom sites for solo and small firms at roughly $1,000 to $6,000 upfront, and custom designs at roughly $5,000 to $15,000. Our flat prices are $2,500 and $4,500.
Is a DIY website good enough for a law firm?
It can be when you're starting out, but expect to spend real time on writing, design, speed and search setup. Many firms outgrow it once they compete for local searches.
How much does a law firm website cost in Oregon?
Oregon firms pay roughly what firms pay nationally: published 2025–2026 guides put template sites at about $1,000 to $6,000 and custom designs at about $5,000 to $15,000. TacticalMS builds Oregon firm sites at flat prices of $2,500 and $4,500.
How long does a law firm website take to build?
A small site usually takes about 3 weeks and a larger one about 5 weeks. Most of that time depends on how quickly the firm reviews copy and design.
What should monthly website costs include?
At minimum: hosting, security and software updates, backups and a way to get small edits made. Marketing retainers for SEO or ads are a separate, larger cost.
See it working on a real firm site
Chat with the assistant on our demo firm site, then book 15 minutes and we'll show you where the lead lands. Questions? Call (775) 762-6203.